To understand the reality we face, let's take a look at the numbers. According to Clayton Christensen, a professor at Harvard Business School, 95% of new digital products launched into the market fail. This statistic is staggering and leads us to wonder: how is it possible that only 5% manage to survive? The answer is simple:…

During the iterative process of developing a digital product, there comes a point when we can say we’ve achieved Product-Market Fit. This occurs when the product has successfully entered the market and its demand starts to grow significantly.