Keep Smiling
The true creators of smiles.😁
KeepSmiling is the undisputed leader in cutting-edge transparent aligners. They’ve developed a modern and effective system to straighten teeth almost invisibly and were faced with the challenge of achieving true digital acceleration.
That’s where our innovation journey began.
A multidisciplinary team.
KeepSmiling needed a powerhouse development team to launch their multichannel product strategy, supporting operations in Mexico, Colombia, Paraguay, Uruguay, Chile, and Argentina.
We worked closely with their business to understand, assess, and plan around current priorities and pain points. From this process, we formed a multidisciplinary and multi-company team that, organized under a Lean-Agile framework, continues to meet business needs promptly.
After 16 months of intense work, KeepSmiling successfully launched its platform for orthodontists and administrative teams in over four countries, significantly improving their internal and external operations.
WE CREATED A NEW WAY TO COMMUNICATE.
We took on the exciting challenge of innovating the treatment management process between KeepSmiling, orthodontists, and their patients. Based on user interviews and aiming to reduce interactions among these three groups, we designed a simple, clear experience that significantly improved communication and efficiency.
Evolving the product lifecycle.
We believe true product success isn’t just about the launch, as if it were a simple switch. The real success was enabling KeepSmiling to provide evolutionary care for their digital product, offering immediate responses to customers, gathering feedback, and, most importantly, steadily advancing through the Product Lifecycle.
